Slovenia is presenting itself as a sports and green destination at this year's London tourism fair. The visitors of the fair were invited to come visit our country by this year's ambassadors of the Slovenian Tourist Board, Tina Maze and Luka Špik.
Slovenia's showroom at the London World Travel Market is becoming more and more alive every year. The prize for best sports destination, which went to Bled, additionally charged the atmosphere with excitement. Bled is otherwise one of Slovenia's most recognizable tourist postcard towns.
"We're really happy to have won the prize, as there has been more than 100 years of hard work in the area of sports. That includes rowing, as we have hosted four world championships, chess since 1930, biathlons every year, in 2017 we will be hosting the World Rowing Masters Regatta and in 2018 the European Masters Swimming Championship for veterans," said Jaka Ažman, the Director of the Bled Tourist Board, mentioning a series of sporting events.
This year's ambassadors Tina Maze and Luka Špik
This year's ambassadors of Slovenia's tourist offering are Tina Maze and Luka Špik. Tina is aware that the British are not a skiing nation, but Tina's opinion is that Britons do like skiing. Skier Tina Maze also brought her children's book with her, which tells a story of courage and, as she puts it, bear power, which can lead to world success.
Slovenia's tourist workers are adapting to the current uncertainties, as no one still knows when Britain's exit from the European Union will happen and what it will look like.
Good balance between quality and price
The head of Slovenia's Tourist Board, Maja Pak, happily assessed that the number of British guests, which come in fifth among Slovenia's foreign guests regarding spending, was increasing in recent years. "The British see Slovenia as a country with a very good balance between price and quality," explained Pak.
The Slovenian Tourist Board is convinced that the new program presenting Slovenia as a sports and green destination, will lead to a further increase in the number of foreign guests next year.
Nina Kojima, Radio Slovenija; translated by K. J.
