"This is the largest chocolate roll ever produced in Slovenia. It is 100 metres long and weighs 230 kilograms. It contains about 50 kilograms of premium chocolate, 10 kilos of cocoa icing for decoration, 40 kilograms of orange filling, and 100 eggs," explained Nina Rus Turuk, a public relations representative of Žito and Podravka, regarding the gigantic roll.

Lions club forum Ljubljana prepared the ninth edition of the traditional charity event in cooperation with the Žito-owned Gorenjka chocolate factory. In the past years, Lions donated sale proceeds to the blind and visually impaired, while this year, a part of the collected funds will be given to an institution called Pod Strehco (Under the Rooflet). "It is an inn and restaurant that also prepares hot meals for socially underprivileged people. It operates on a system where anyone can eat in this restaurant. When the guest pays for his or her meal, one meal is automatically donated for socially disadvantaged people," Rus Turuk explained about the charity nature of the event.

A piece of the chocolate roll with one bottle of a non-alcoholic drink costs three euros, and the organizers planned to sell about 3,000 pieces. The 100-metre chocolate roll, which took the confectioners from Gorenjka eight hours to make, consists of two-metre-long rolls.

In 2014 Gorenjka contended for the title of the world's longest roll with its giant masterpiece, when its roll was 156 metres long and weighed 370 kilograms, and won it.