Lara Bohinc is a young Slovenian and an industrial designer by profession. However, the jewellery and other design products that bear her name, and her design style, are anything but industrial. The Lara Bohinc brand is with a byword for prestigious and high-quality products.

Journey to the top
Bohinc’s journey to the world of fashion design started in Slovenia some 20 years ago. After graduating in industrial design in Ljubljana, her desire to design jewellery took her to London. She studied at Central Saint Martins and continued at the Royal College of Art. Her innovativeness and creativity were soon recognised by the esteemed fashion magazine, Vogue, and featured Bohinc’s headwear, a pair of sterling silver headphones, designed as an accessory for a fashion show. Her steep path to the top of the fashion world began there. Nevertheless, fame and reputation in the fashion business, where only the best survive in the long run, did not come at once. “No, that didn’t happen immediately. It went really slowly. With a lot of hard work. Very slowly,” says Bohinc in an interview for a Slovenian magazine.

Bohinc has gained reputation with jewellery. Her collection for women was gradually upgraded with other fashionable accessories and footwear. At the 2014 London Design Festival she presented home accessories for the first time. “There’s no difference for me when I design jewellery, bags or anything else. It’s all design. It’s not even a jump from one line of products to another,” says Bohinc in an interview for MMC.

The Lara Bohinc brand
Before establishing her own company, Bohinc worked for renowned fashion designers such as Lanvin, Gucci and Julien Macdonald. She then concentrated on creating her own brand. The Lara Bohinc brand is now a luxury trademark. Her company has its headquarters in London. The products of the brand are available in a shop in London’s Sloane Street, from her own web shop and known department stores, such as Harrods, Harvey Nichols and Selfridges, and selected stores around the world.

Lara Bohinc products are worn by famous singers, actors and even wives of world leaders, which include Samantha Cameron, wife of the British PM David Cameron, who gave a Laratella bracelet to Michelle Obama, the American First Lady.

Cooperation and plans for the future
Bohinc is a designer who is not afraid to cooperate with other designers and companies. A few years ago, she cooperated with the Slovenian company, Calypso Crystal, and designed an iPhone case for them.

Bohinc has designed many prestigious useful products for home, such as glasses, candle holders, book stands, bottles, and exquisite accessories such as exclusive cigarette cases. In cooperation with the company Skultuna, Purveyor to the Court of Sweden, she designed home accessories. She has left a distinctive mark as a prestigious jewellery designer on these products. “Jewellery consists of small items for the body, while items for the interior are jewellery for the home,” she explains about designing home accessories.

Her journey through the field of fashion is far from over. She has many plans, which she refuses to reveal.

Livia Kovač Kostantinovič, SINFO