The workshop grew to become a company specialising in lingerie. It has witnessed rapid development and its brands Lisca and Cheek by Lisca have successfully expanded to foreign markets.

Today, most Lisca products are sold in Europe and the company is a well-known manufacturer of ladies lingerie, swimwear and blouses; its products meet the wishes and needs of women for high-quality products that are fitted perfectly to a woman's body and satisfy their desire for beauty, charm and self-confidence.

Investments in the Lisca brand
For some time, the company worked for other renowned European companies. Despite its engagement as a contract manufacturer, Lisca developed its own lingerie line and devoted increasing assets and energy to creating and promoting their own brands. At that time, two-thirds of their products were manufactured under the company's brand and one-third under others. In 2008, Lisca made the important decision to start selling its products exclusively under its two brands: Lisca and Cheek by Lisca. "The launch of the company's brands on the market gave us better control, more room to manoeuvre and opportunities for the prosperous future," the company says, adding that they have knowledge and skills which place their lingerie and swimwear brands on a par with foreign competitors.

What kind of woman wears Lisca products?
Lisca is a fashion brand intended for women who demand the most from their lingerie, for women who enjoy wearing it to please themselves and others. It is a synonym for the best fit in combination with a modern look; depending on the situation, it can be romantic, playful, daring or seductive, but always charming and elegant. The Lisca series offer a complete range of products designed for different types of female consumers to suit their life style and use for various occasions and purposes. "The Lisca brand is intended for women who know what they want," the company says.

The Cheek by Lisca brand is designed for women well-versed in fashion who are looking for multifunctional lingerie with the characteristics of upper clothes. The Cheek products are principally designed for the needs of woman consumers who radiate energy and exuberance and wish to be daring, attractive and dressed in the latest fashion. In March, the first Cheek by Lisca store is to open in Ljubljana; together with the fashionable new collections, the lingerie and swimwear lines sold exclusively by this store will bring a new freshness to the market.

Expanding to foreign markets
Lisca worked and cooperated with some European companies in the past and therefore has been present in foreign markets for many years. It has established a tradition of marketing its creations and products under its own brands. After the former common state disintegrated, the markets in Croatia, Serbia, Bosnia and Herzegovina and Macedonia remained important for Lisca; its subsidiaries established there now assure the company's presence and their brands’ visibility in these markets.

Danila Golob, SINFO