This time around, fashion designers showcasing their creations won't be limited to one specific season. "We want to give them more flexibility and creative freedom. We want to give them the opportunity to exhibit their talent, and we don’t want them to be limited to one specific season. Designers need to stay on top of things by responding to the needs of the consumer," said Melinda Rebrek, LJFW's executive producer.

Rebrek said that the clothes showcased at LJFW are usually bought by end consumers, including those attending the events: "That’s the reason why we would like to reduce the time these creations take to hit the market. We also introduced a new format for LJFW at a time when spring-summer collections are presented in the spring and autumn-winter collections are presented in the autumn."

This year’s autumn edition of LJFW is geared towards clothes that come to life when they are worn in day-to-day life.

K. K.; translated by D.V.