The goal of the marketing initiative is to place Goriška on the map of sports tourism, say representatives of the Nova Gorica Tourist Board. “We will advertise these activities in Slovenia and abroad. Goaktiv’s first promotional campaign will include a fair in London this November. Of course, the campaign will also take place on our website and on the Slovenian Tourism Organization’s website,” says Dejana Baša.

Goaktiv covers adrenaline sports as well as a number of calmer activities, including hiking, biking, and learning about the cultural and historical heritage of the region. David Erik Pipan from the Isonzo Front Society: “Artifacts from World War I can be found at every step here. Wherever we take people, there’s something to see.”

When asked about his expectations of the Goaktiv project, Robert Krkoč from the Soča Adrenaline Park says: “Yes, we do expect more visitors, as well as package offers that will allow smaller operators to join forces, increase our visibility, and allow us to survive.”

Damjan Pregelj from the Polet Association of Paragliders adds: “We see an opportunity in providers of other sports joining forces with those of us who organize paragliding, gliding lessons, as well as tandem flights that our association carries out.”

Several organizers also plan to jointly coordinate cultural attractions in the Goriška region under the Go-Kulturno brand.