The renovated logo is built from three basic units: simple but powerful typography, a symbol and a frame, explains creative director at Aritmija Advertising Agency Goran Radinović. Their desire is that the brand primarily wins the approval of the inhabitants of Maribor, since the best ambassadors of a destination brand are its residents.

Director of the Maribor-Pohorje Tourist Board Doris Urbančič Windisch points out that their goal is to encourage tourists to explore and discover the city, and they also want to attract local people to cooperate.

Emil Juvan, lecturer at the Faculty of Tourism Studies in Portorož, believes the new brand to be promising, as it emphasizes the experience and new trends in tourism, while emphasizing that everything depends on the destination itself, what it will offer to the visitors of Maribor. "The heartiness and hospitality of the people of Maribor and the Štajerska region in general, or everyone in the wider destination area, is certainly something unique," said Juvan.

The change is part of gradual rebranding, the total value of which is 225 thousand euros. The funds were won by the Maribor-Pohorje Tourist Board at the tender of the Ministry of Economy, while the overall graphic image, presented on Friday, cost just over 13 thousand euros.