We talked with Živa Javeršek two years ago, when she participated at the Lavivavera blog which combined enthusiasm about interior design and fashion. This time she is creating, in cooperation with her partner Iris Jeraj Peterca, director of the Lili in Roza company, under the Viva's trademark.
Recently they started producing Lili in Roza T-shirts under the same trademark. "Until October the projects were led separately, but due to the shared vision, aims, and the same view of the world we decided to unite both stories, and thus make the trademark even stronger," she explained.
Let's start with bags, which are made of high quality leather, and thus more expensive. Is the demand at the Slovenian market for such products sufficient? "It is definitely necessary to spread to foreign markets, but I must say that the interest in Slovenia is growing as well. And praise spread by word of mouth most certainly has a positive impact," Živa Javeršek admits with satisfaction. She explains that all their bags are made in Slovenia.
In her opinion the important characteristic of their products are materials, to which they pay most attention. "Viva's bags are made of high quality leather, mostly of natural vegetable tanned leather; this will become obvious as the time passes, as leather is a natural material and the only one which gets better looking with age."
We should also mention Lili in Roza T-shirts with a wide range of motifs: from simple, inspiring "key words" to Meta Wraber's illustrations. "The main advantage of our T-shirts is the fact that they are made of organic cotton, labelled Fair Wear, which means they are made in labour-friendly environment. Our intention is also to cooperate with creative individuals who design graphics for T-shirts," Javeršek explains.
Alenka Klun; translated by G. K.