Sports events are more and more becoming a niche market for tourist resorts. Not only because of of positive effects on their reputation, but also because of earnings that come not only from athletes and teams but also from their fans.
As the biathlon races in Pokljuka have started today, the municipalities of Bled and Bohinj admit, that they have devoted too little attention to this the target group.
After the bad tourism figures in January and February, this year's three-month balance in Bled now will be saved by a good March, as due to the Olympics the Biathlon World Cup season has been extended in the march.
Around 3000 overnight stays will be generated in both municipalities this way with the Pokljuka biathlon event. And given that Pokljuka will host the biathlon caravan in late December this year, both, Bled and Bohinj will put more effort to increase the numbers even further.
