The campaign is based on three key messages: that Slovenia has one of the best food safety control systems in Europe, that farming in our country is more sustainable due to the characteristics of the Slovenian ecosystem and that the food from our proximity to more tasty and nutritious, because it is harvested and consumed at the time of full maturity.

The campain is about informing consumers about the importance of local food and will take place until June next year. The Ministry of Agriculture, Forestry and Food will pay 490 thousand euros for this project.

MMC; translation: RSi